GreenLane Lunch -- Member spotlight: Solar Assist, Education spotlight: The Hive Group

<p><span><img align="right" width="120" height="96" src="http://www.greenlane-sbn.org/sites/default/files/SA logo_0.jpg" alt="Solar Assist" />Member Presentation -- Newt Loken and Jim Wilcox of Solar Assist</span><br /> <strong>MAKE THE SUN WORK FOR YOU</strong></p> <p>B<span>asic types of solar energy systems and available credits that reduce installation to a fraction of the initial cost.</span></p> <p>&nbsp;</p> <p><span id="internal-source-marker_0.6087704266693159"><img align="right" width="120" height="114" alt="The Hive Group" src="http://www.greenlane-sbn.org/sites/default/files/hive_logo_small.jpg" />Educational Presentation -- Katie Wilson-Hamaker, Co-founder of The Hive Group</span><br /> <strong><span id="internal-source-marker_0.6087704266693159">COMMUNICATING THE NEED FOR CLIMATE ACTION<br /> </span></strong></p> <p>Leaders from The Climate Leadership Initiative&nbsp; (CLI) under a program called the Socal Capital Project, wrote a guide in 2010 to climate communications and behavior change. This guide focuses on how to frame messages and connect with mulitple audiences. Utilizing CLI's guide in as well as research from The Natural Marketing Institute (NMI), Katie has identified the key points essential to GreenLane members and will deliver her talk on how to communicate with your client(s) about climate issues.</p> <p>How to use this information:</p> <ul> <li>As part of your <strong>marketing strategy</strong> -- discover compelling marketing strategies for selling green products and services.</li> <li>As part of your <strong>funding strategy</strong> -- learn communication tactics for engaging donors to help fund your organization.</li> <li>As part of your <strong>strategy for creating a cleaner future</strong> -- find out how to motivate your neighbors, friends and peers about the need for climate action.</li> </ul> <p>If you are interested in understanding how to convey the pressing needs around climate issues, are responsible for communications in a for profit or non-profit setting, this talk is directed specifically for you.</p>